Why do you have to promote your brand on YouTube?
Useful for promoting your brand videos on YouTube for many
reasons. It is an extremely compelling channel with huge high foam traffic
potential. If you need a believer, look no further than these figures
• After Google it is the second most popular search engine
in the world
• YouTube has 1 billion active users and is the fastest
growing video platform
• The website receives 3 billion searches a month
1. Promote your video using the targeted population and location
There are chances that your standard audience is involved in
YouTube content on YouTube every day. If you want to reach your target
audience, you want to refine your audience as soon as possible.
When people sign in from their Google account, we can use the population derived from their properties or activity from Google properties, depending on their account status. Consumers can edit their demographic information by visiting ad settings. In addition, some sites may provide public information for sharing on certain websites, such as our social networking sites.
AdWords can be a successful ad using demographic targeting
that brings your target audience to your channel. This population includes:
• Gender
• Age
• Parental status
• Household income
To create a campaign with demographic targeting, go to:
Create Campaign> Video> Brand Awareness and Reach>
Mental Awareness> People (Demographics)
For example, if your ideal customer / viewer resides in The Gulf of California for the first time maternal mortality, you want to reflect
your audience demographics.
Set your goals further using location targeting.
Let's say your videos are the first baby clothes attire for
moms with SF Giants theme. Use location-specific targeting to hit
SF-giant-loving parents in San Francisco.
Now your video ad will be a sponsor for young mothers living
in San Francisco area.
It's still a big audience, but it's even more effective
until it's a custom audience that shows good results for your video channel. We
will get more in Custom Affinity and later in the same audience.
2. Promote your video to other channels with Placement Targeting
There are already many popular channels for potential
potential potential YouTube spots - and you can attract viewers from these
channels with AdWords Placement Targeting.
Find out which channels and content creators you want to
research and subscribe to your target audience.
Go to Placements and select YouTube channels.
You can now search for a channel name or input your YouTube
channel or video's specific name. For the audience of my first-time mothers, I
searched for "motherhood".
You can now enjoy your videos at 50.2 on weddings and mother
tongue pages.
However, you can not rely solely on AdWords internal search
for the channel.
Do your own research outside of AdWords to determine which
popular YouTube channel is driving your target market. Then target them with
placement.
4. Promote your videos to high-interest shoppers using market audiences
If you want to further narrow your targeting further, you
can promote your YouTube videos to viewers who indicate to buy an item in
Google.
AdWords makes it easy with viewers on the market.
When creating or editing a promotion, visit viewers and
select in-market .
AdWords will now display the audience sections that Google
has (in their history) sign that they are in the market to buy a product.
Now you can promote your videos to specific viewers in the market for specific videos.
4. Promote your video to the same audience using the
Remarking List
If you have already created a revision list that features a the well-received audience, you can use AdWords to promote your YouTube videos to
the same audience-based audience.
How it works:
AdWords shows browsing activity on Display Network sites
within 30 days, and uses it to understand the user's shared listings and the
features of people in your reconsidered list.
Based on this information,
AdWords automatically finds new potential customers whose interests and
features are similar to those in your reconsideration list.
Rather than trying to create a list of new audiences from
scratch, you can allow this feature to guess something and work for you to
learn Google's machine.
Go to the audience and select similar audience.
You now have a list of the same viewers based on your
remaking list.
You can now promote your videos to many similar audiences.
Remember to do your own research to determine whether your similar audience
will be most acceptable for your video ad.
Ben Wheatrock says,
5. Promote your videos with custom affinity viewers to groups of interest groups
Google's Advanced Custom Affinity Visitors can be used to
promote your video to users who show general interest to your products. This
will allow you to serve TrueView YouTube video ads to relevant viewers.
With custom affinity viewers, advertisers can make viewers
more broad-spectrum than TV-like affinity visitors who are more useful for
their brands. Custom affinity is made using the combination of viewers: